Lead generation

Lead generation - accessible anytime of the year

Kursinhalt

Lead generation

Three modules to find out all there is to know about the techniques involved in website traffic generation and retention: what is affiliation? How is an e-mailing campaign managed? From display to performance? What is Real-Time Bidding, or a real-time auction? How do you manage tracking?

Kursziel

At the end of this level, you will be able to: 

  • Discover the tools used for traffic generation
  • Understand the differences between different media costs
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