Lead generation - accessible anytime of the year
Three modules to find out all there is to know about the techniques involved in website traffic generation and retention: what is affiliation? How is an e-mailing campaign managed? From display to performance? What is Real-Time Bidding, or a real-time auction? How do you manage tracking?
At the end of this level, you will be able to:
- Discover the tools used for traffic generation
- Understand the differences between different media costs