The "user centric" approach
The web has changed the user’s status by giving them power: the power to express themselves, the power to click on a little cross to immediately exit a page, etc. The major successes of the digital world are based on the concept of “User First”, an obsession with the aim of placing the user at the centre of their concerns, and therefore at the centre of their developments. These three modules will show how to manage this for a brand, in particular using e-crm.
At the end of this leve, you will be able to:
- Get to grips with the concept of “User First” and the new consumer
- Understand the role and the influence played by consumer reviews