How can brand preference be reinvented on the web? In terms of brand engagement, the web has produced new user reactions; users have become more demanding. The brands have therefore developed new writing style for the web based around the concept of Brand Content. Red Bull, Orangina, several luxury brands… they have all created innovative communication strategies, even including Transmedia, with one writing style linking various media channels. Three modules to find out everything you need to know about creating consumer engagement.
At the end of this level, you will be able to:
- Understand the role of digital in the attachment consumers have with the brands
- Get to grips with the principles of Brand Content
- Discover examples of iconic strategies such as Orangina