Crowdfunding Training

Programme

BASIC

  • History of Crowdfunding
  • Crowdfunding platforms - pros
  • and cons
  • Steps in a campaign - plan,
  • implement, follow up
  • Models of success
  • Team members and activities
  • Psychology of Crowdfunding
  • Crowdfunding event flow
  • Promotion of the campaign
  • Completion of the campaign
  • The next campaign

INTERMIEDATE

  • Understand what crowdfunding is
  • and what it is for
  • Compare the two most prevalent types—equity and reward-based
  • Review & analyse the Top 50
  • Crowdfunding sites
  • Understand how crowdfunding is
  • different from other approaches to raising capital
  • Write a persuasive Crowdfunding profile
  • Planning a Crowdfunding time line
  • Explore critical components of
  • Crowdfunding
  • Community and social networks in a successful campaign
  • How to plan a campaign
  • How to implement the campaign
  • How to follow up the campaign

EXPERT

  • Introduction to Crowdfunding
  • Learning about Debt, Donation, Perks/Rewards, Equity Crowdfunding campaigns
  • Conducting a competitive analysis
  • Protecting intellectual property, trademarks and copyrights
  • Shooting an effective pitch video
  • Attractive perks/rewards
  • Setting a reachable fundraising goal
  • Describing how funds will be used
  • Building a Crowdfunding management team
  • Writing (FAQ) sheet
  • Social media and crowd
  • Define marketing campaigns
  • Writing search engine optimized (SEO) press releases
  • Press room & newswire service
  • PR database
  • Marketing strategies
  • Social media networks
  • Planning for success and campaign fulfillment

Description

BASIC:

  • Pick the best Crowdfunding platform for a campaign
  • Use social media to increase the amount of people that participate in your campaign
  • Understand the timeline components of an effective campaign
  • How to reach 30% of your goal in the first two weeks
  • Understand why a campaign needs a video and it’s content
  • Write a donation request
  • Create and use a donation list

INTERMEDIATE: 

  • Know why some succeed, but others fail
  • Learn different types of Crowdfunding approaches
  • Know what to do (and not do) during a campaign
  • Have a unique opportunity to go “behind the scenes” with key players in the field with exclusive interviews from the founder of successful campaign creators, to get the information you need to set your Crowdfunding initiative project up for success

EXPERT:

  • Learn how to make a successfull Crowdfunding campaign
  • How to conduct a competitive analysis
  • How to launch a crowdfunding campaign
  • How to shoot a persuasive pitch video
  • What language NOT to use on Crowdfunding profiles and perks
  • What a business distribution channel is and how to use it to raise money
  • Learn the most effective marketing strategies to generate profile donations
  • Plan and develop a quick and painless fulfillment strategy

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