Three modules to find out how the mobile revolution has revitalised local communication, and also the key role the physical point of sale still plays in the act of purchase. What is ROPO? Showrooming? How to effectively exploit the global opportunities that the web offers local businesses? How to optimise the visibility of these points of sale, through search engine marketing, managing consumer reviews, online video, etc.
At the end to this level, you will be able to:
- Understand the new consumer path
- Understand the role mobile plays in the new behaviour demonstrated by consumers at the point of sale