Three modules to understand and quantify the new usage behaviours of “Gen-C”, the Connected Generation, and the growth of multiscreen consumption. How to maximise this trend to generate communication opportunities? What new writing styles must be developed? How have the Web Giants adapted to this new situation?
At the end of this level, you will be able to:
- Understand Generation C’s usage behaviour and the key figures behind multiscreen use
- Discover the reasons for the growth in this new way of consuming content