Social media has radically transformed lifestyles and the way in which people interact, as well as how brands interact with their consumers. These three modules provide an understanding of how they work, their impact on our life, the services offered, the potential threats linked to the concept of “extimacy”, and also communication on these networks, the new jobs that have appeared such as that of Community Manager or the sustainability of their business model...
At the end of this level, you will be able to:
- Understand the key usage figures for social networks worldwide
- Learn about the structure of a Facebook page
- Get to grips with Twitter