The user experience
For companies, the user experience is a major concern. Users want companies to be authentic while also offering products and services that are tailored to their needs. To do this, some companies do not hesitate to implement new working methods which suit users' needs, such as Lean Startup, Experience Map, MVP, user management and CRM techniques. You will learn more about these concepts in this lesson.
At the end of this leve, you will be able to:
- Identify key success factors that internet giants have in common
- Understand why it is important to be authentic
- Grasp the principle of "User First"