MARKETING IN A DIGITAL WORLD CERTIFICATION PROGRAMME

Programme

DIGITAL IS EVER-EVOLVING MARKETING!
For professionals and Students willing to upgrade their skills in Digital Marketing, our online programme will enable you to develop your brand and campaigns performance.

PROGRAMME

1 | STATE OF THE DIGITAL WORLD To explore the consumer’s new playground and the way they interact with brands.

2 | MARKETING FUNDAMENTALS To build on the essentials of marketing to shape your success in the digital world.

3 | STRATEGIC PLANNING To learn how to drive your brand, communication and media planning in this ever-changing environment.

4 | TARGETING & DATA To seize the new opportunities of targeting approaches to reach your audience.

5 | FORMATS To be able to select to most effective digital formats: display, mobile, native advertising, video and Emailing to engage with your targeted consumers in a relevant way.

6 | PLATFORMS To deep dive into Google, Youtube, Facebook, Instagram, Twitter, Snapchat and LinkedIn, and build your brand presence.

7 | MEASUREMENT To delve into the Key Performance Indicators and leverage the practical tools to improve your campaign’s performance.

+ | FACE-TO-FACE WORKSHOP* (optional) Participate to our workshops to pratice and consolidate your knowledge through direct contact with the experts and to challenge marketing concerns with peers.

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